Personalize Your Ways to Communicate

Customer data can be more meaningful than just being numbers and characters. It is important and valued-added for combining database system with our VDP technology to fully utilize customer database for innovative communication strategies.

What is it all about?

Variable Data Publishing (VDP) is an on-demand data-driven technology that automates the production of customized materials to your customers. VDP is flexible to apply in all kinds of media tools to make personalized products include VDP DM (personalized direct mail), VDP eDM (personalized email), VDP pURL (personalized mini-site) and VDP pVideo (personalized video), to different industries and for different purposes.

VDP incorporates with database system to generate customized messages matching to each single customer, without interrupting or slowing down the production process. Every customer would receive a message unique to that customer. VDP can create online, print or audiovisual personalized materials with variable customer data on-the-fly.

What We Do?

We help build connection between a brand and its target customers.

We have developed our own workable imaging engine adopting the latest VDP technologies and practices. Focus VDP system would derive data such as name, photo, purchasing record, interests (or whatever data that is suitable) from the database to make variable text and image, which can merge with your intended messages and apply to different media.

Our creatives and developers would work along with you to identify the best VDP solutions and contents, in order to maximize your media return on investment.

"VDP helps you to reach your TARGET customers via both traditional and alternative media."

Online Media

VDP eDM

You can send email (e.g. promo or e-newsletter) to your target audience on an individualized, customized and personalized one-to-one basis. The result of VDP eDM has been proven with open and click-thru rate 30-50% higher than those one-to-many traditional emails.

pURL

pURL is a personalized mini-site that can be used to capture data and perform snowball effect for viral video campaign, or to establish an online community for long-term relationship and networking. VDP pURL creates interactivity between you and users; and encourages users to engage to your brand.

pVideo

Apart from text and still-image, sounds and motive images can also be made variable. VDP pVideo is personalized video that is highly interactive. It helps attract user's attention and reinforce viral marketing effect. The moving images inside are variable and customized to each user based on data such as name, photo, and personal messages submitted, making the user more engaged to the video.

Print Material

VDP DM

Besides online media, VDP can be applied to personalized direct mailings, brochure, leaflet and other offline promotional materials. Not only variable text but also variable graphics in VDP DM can be processed on-the-fly, under one print run. Businesses, like travel agencies and cosmetics brands, are highly recommended to launch such kind of one-to-one offline marketing campaigns.

Membership Card

The more personalized to the customers, the more engaging they are to the brand - that's the key and the ultimate goal of any kinds of customer loyalty solutions. VDP helps you connect with your customers in order to build a long-term relationship and make business. Every cardholder can see their own name, personal information and photo. Highly variable and personalized VDP cards are most suitable to retail industry.

Integrated Marketing Solution

VDP One-to-One Campaign

VDP is flexible to apply to many kinds of media tools, which makes it an ideal solution for cross-media one-to-one marketing campaign and for data acquiring, customer loyalty and direct marketing. An integrated one-to-one marketing campaign includes use of VDP DM (personalized direct mail), VDP eDM (personalized email), VDP pURL (personalized mini-site) and VDP pVideo (personalized video).

Focus provides you a complete total marketing solution. Our team will work with you all the way from strategic planning to creative ideas, design and production, implementation, reports and analysis. We will continue to develop the endless possibilities of VDP for your marketing ideas.

WHY VDP?

• Both offline & online media platforms to enlarge audience base
• Targeted customers to promote most relevant products & services
• Higher responses rate to get intended message open and read
• Interactive channels to bring user-involvement and user-participation
• Communication loop to keep long term relationship and conversation
• User engagement to create brand and maintain customer loyalty
• Result- and data- driven to attract sales leads and enrich database
• Traceable and instantaneous record for real-time report and analysis
• Optimized viral effects with Web 2.0 as part of the communication mix

They Know VDP works

MTR Ocean Park Audi Crown Motors

Toyota Tsusho Vocational Training Council Lenovo And More...

Want to start 1-to-1 campaign?

And of course, there are more social media tools upon your needs & requests!
Contact us at contactme@focus-global.com or 3622 5388!