Variable Data Publishing (VDP)

Focus's VDP, a data-driven and one-to-one marketing service, which automates the creation of customized materials to your customers. By fully utilizing variable data from the database provided, VDP merges a single layout template with flexible contents, scalable customer information and variable images into unique personalized materials. Graphic elements such as texts and images can be changed from one to another without pausing or slowing down the production process. It enables mass customization producing unique copies to every customer.

As a pioneer in the VDP field, Focus is in the position to share its technical and creative expertise with our customers to make effective Cross-Media campaigns through a combination of

With Focus's VDP services, you can:

• Produce Unique & Relevant Communication
• Launch Multichannel Campaigns
• Achieve Higher Responses Rates & the ROI
• Motivate Potential Clients
• Retain Present Customers
• Develop New Business Opportunities
• Improve Corporate Image

More and more international communications professionals are using VDP and have achieved profitable results. Interested? Read here ...