Social Media Optimization (SMO)

Social Media Optimization (SMO) is a form of search engine marketing that generates publicity through social media including:

• Forums & Online Communities (e.g. Twitter)
• Blogs (e.g. Xanga, eBlogger, WordPress)
• Social Networks (e.g. Facebook, MySpace)
• Multimedia Sharing (e.g. Flickr, YouTube)
• Digg
• Social Bookmarking (e.g. del.icio.us)
• RSS Feeds

SMO is a way other than search engines to drive traffic to a website. It is a new and powerful marketing strategy involving products and services placement at the social networking communities. It generates the web traffic from the online community and other sites by methods such as blogging, tagging (e.g. Digg), bookmarking, Videos or Photos sharing and RSS feeds. SMO makes a website more connected or interlaced with these social media websites or communities. It is a kind of viral marketing where word of mouth is created through the effective use of social networking.

Advantages with Social Media Optimization (SMO) include:

• Rapid Increase of Web Traffic
• Enlarge Targeted Segment
• More Content / Information Distribution Channels
• Social Interaction adds value to your products/services
• Branding Awareness
• Increase Link Popularity
• Increase Sales
• Assist SEO and Internet Marketing

This Service helps you create a brand and optimize your web through online social networks. More about Focus's SMO...