Electronic Direct Mail (eDM)

eDM, or Electronic Direct Mail, is a form of internet marketing tool commonly used in today's businesses. Focus's eDM is a virtual and visual delivery of your mailing package with Focus Commander, an integrated marketing platform featuring Email Marketing Solution, Deliverability Analytics, Web Analytics, Web CMS and PPC Campaign Management. 'Email Marketing Solution' can result in high-performance email campaigns with time-saving features to create, send and track email. 'Deliverability Analytics' helps ensure your messages actually reach the inbox. An easy-to-use 'Web Analytics' provides instant understanding on visitor behaviors, campaign ROI and most searched keywords. 'Web CMS' lets you quickly and easily create landing pages and email or manage your entire Web site. 'PPC Campaign Management' helps you manage all your keywords and campaigns in an insightful and cost-effective approach.

Focus also provides Email Marketing Consulting Services include:

• Campaign Launch
• Best Practice Training
• Email Marketing program Review: Pre- or Post-launch with Focus
• Campaign Review - Creative, Messaging, Calls-to-Action
• HTML Template Design
• Campaign Deployment
• Subscriber Acquisition & Retention
• Testing & Segmentation Strategies
• Quarterly Assessment
• On-Demand Recommendations
• Deliverability Reputation Assistance

It works for a variety of reasons...

• Targeting and segmenting
• Extended market reach at a relatively low cost
• Short delivery time in just a minute or seconds
• Interactive, instantaneous & trackable responses
• Personalized & customized communication
• Automatically trigger action & valuable data
• Real-time reports & analytics generated
• Lifecycle Management
• Online Survey

Companies which adopt Focus's eDM will find the response rate and brand image improve tremendously. More about this service...