With the popularity of mobile usage and apps download, consumers are used to getting information, comparing prices, and searching for discounts from mobile devices. Apart from the average product catalog and coupon apps, what other mobile apps should retailers take advantage of in order to enhance consumers’ loyalty and drive sales at the same time? Below we will introduce you the mobile solution to achieve whatever your business goals are.

Mobile membership apps

The purpose of developing mobile membership apps for retailers is to enhance consumers’ loyalty and drive higher sales.

Suggested key functions:

-Membership recruitment

-Content management system for promotion and news update

-Consumers’ purchasing data collection and analysis  

-Real-time promotional notice

Benefits to retailers:

-Enlarge consumers’ database 

-Better understand consumers’ purchasing behavior

-Stimulate consumers’ consumption 

Case studies:

Starbuck has launched the Starbucks app called Starbucks Card Mobile which makes purchasing much easier and convenient. Consumers can treat the Starbucks app as a mobile payment channel and use it to pay, check card balance, redeem loyalty points, and buy friends with starbucks drinks. The apps had received wide popularity and usage once it was launched.